Privacy Policy

SPIRIT

Last updated: 8 May 2026

SPIRIT respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit spirit.sg, sign up for our mailing list, register for events, contact us, attend our events or interact with us online.

SPIRIT is a music, events and community platform based in Singapore. The SPIRIT concept is connected to curated house music experiences, artist profiles and event-related activities, including materials such as the Merah artist introduction and related contact details.

This Privacy Policy is intended to comply with the Personal Data Protection Act 2012 of Singapore, also known as the PDPA.

1. Who we are

For the purposes of this Privacy Policy, “SPIRIT”, “we”, “us” or “our” refers to the operators of the SPIRIT website, events, mailing list and related community activities.

Contact details:
SPIRIT
c/o Jugo Consultancy Pte Ltd
138 Robinson Road #26-01, Oxley Tower
Singapore 068906

Email: nigel@jugoconsultancy.com

2. Personal data we may collect

Depending on how you interact with us, we may collect the following personal data:

  • Name

  • Email address

  • Phone number

  • Social media handle

  • Event registration or RSVP details

  • Ticketing or payment-related information

  • Mailing list preferences

  • Dietary, accessibility or other event-related requirements, where relevant

  • Photos, video or audio recordings taken at events

  • Messages or enquiries submitted through contact forms

  • Marketing consent preferences

  • Website usage data, including IP address, browser type, device type, pages visited and cookie data

We will only collect personal data that is reasonably necessary for the purposes explained in this Privacy Policy.

3. How we collect personal data

We may collect personal data when you:

  • Visit or use spirit.sg

  • Sign up for our mailing list

  • Register, RSVP or buy tickets for a SPIRIT event

  • Submit a contact form or enquiry

  • Take part in surveys, polls or feedback forms

  • Interact with us on social media

  • Attend a SPIRIT event

  • Communicate with us by email, WhatsApp, social media or other channels

We may also receive personal data from third-party platforms that help us operate our website, ticketing, mailing list, payment processing, analytics or events.

4. Why we collect, use and disclose personal data

We may collect, use and disclose your personal data for the following purposes:

  • To manage event registrations, RSVPs, ticketing and attendance

  • To send event confirmations, updates, reminders and operational information

  • To respond to enquiries and messages

  • To manage our mailing list and send newsletters, announcements and promotional updates

  • To improve our website, events, content and community experience

  • To analyse website traffic and engagement

  • To process payments, refunds or ticket-related matters

  • To manage access control, guest lists and door policy for events

  • To capture and share event photography, video or social media content

  • To comply with legal, regulatory, accounting or administrative requirements

  • To protect the safety, security and integrity of our events, website and community

Under the PDPA, organisations should notify individuals of the purposes for collecting, using or disclosing their personal data, and should generally obtain consent for such purposes unless an exception applies.

5. Marketing communications

If you subscribe to our mailing list or otherwise consent to receive updates from us, we may send you information about SPIRIT events, music, artists, community updates, offers and related content.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at [Insert email address].

If you withdraw consent for marketing communications, we may still contact you about non-marketing matters, such as event confirmations, ticketing updates, safety notices or administrative messages.

6. Event photography, video and content

SPIRIT events may be photographed, filmed or recorded for promotional, archival, editorial and social media purposes.

By attending a SPIRIT event, you acknowledge that you may appear in photos, videos or recordings captured at the event. We may use such content on our website, social media channels, email communications, press materials or other promotional channels.

Where practical, we will give notice at events if photography or filming is taking place. If you have concerns about being photographed or filmed, please contact us or speak to a member of the event team.

7. Cookies and website analytics

spirit.sg may use cookies and similar technologies to:

  • Help the website function properly

  • Understand how visitors use the website

  • Improve website performance and content

  • Support marketing, analytics and social media features

You may disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.

We may use third-party analytics or website tools such as Google Analytics, Squarespace analytics, Meta Pixel or similar services. These providers may collect information about your use of our website in accordance with their own privacy policies.

8. Third-party platforms and service providers

We may share personal data with trusted third-party service providers where necessary to operate our website, events and communications. These may include providers for:

  • Website hosting and website management

  • Ticketing and event registration

  • Email marketing

  • Payment processing

  • Customer relationship management

  • Analytics

  • Cloud storage

  • Photography, video production and event operations

  • Security, legal, accounting or administrative support

We will only share personal data where reasonably necessary and will take reasonable steps to ensure that such service providers protect personal data appropriately.

Where third-party platforms are used, their own privacy policies and terms may also apply.

9. International transfers of personal data

Some of our service providers may store or process personal data outside Singapore. Where personal data is transferred overseas, we will take reasonable steps to ensure that the transferred personal data receives a standard of protection comparable to that required under Singapore’s PDPA.

10. Protection of personal data

We take reasonable administrative, technical and physical measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

These measures may include access controls, password protection, secure storage, limited access by authorised personnel and the use of reputable third-party platforms.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security. That said, we take data protection seriously, not “password123” seriously.

11. Retention of personal data

We will retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required for legal, business, accounting or operational purposes.

When personal data is no longer needed, we will take reasonable steps to delete, anonymise or securely dispose of it.

The PDPA requires organisations to cease retaining personal data, or anonymise it, when it is no longer necessary for any legal or business purpose.

12. Accessing or correcting your personal data

You may contact us to request access to the personal data we hold about you, or to request correction of inaccurate or incomplete personal data.

We may need to verify your identity before processing your request. We will respond within a reasonable time, in accordance with applicable data protection laws.

13. Withdrawing consent

You may withdraw your consent for the collection, use or disclosure of your personal data by contacting us at [Insert email address].

Please note that withdrawing consent may affect our ability to provide certain services to you. For example, if you withdraw consent for us to use your email address for event administration, we may not be able to send you event confirmations or updates.

The PDPA allows individuals to withdraw consent with reasonable notice, and organisations should inform individuals how they may do so.

14. Children and minors

Our website and events are generally intended for adults. We do not knowingly collect personal data from children or minors without appropriate consent.

If you believe that a child or minor has provided us with personal data without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.

15. Links to other websites

spirit.sg may contain links to third-party websites, social media pages, ticketing platforms, artist pages or partner websites.

We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to read their privacy policies before providing any personal data.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, website, events, legal requirements or data protection practices.

The latest version will be published on spirit.sg with the updated date shown at the top of this page.

17. Contact us

For any questions, requests or complaints relating to this Privacy Policy or how we handle personal data, please contact:

SPIRIT Data Protection Contact
Nigel Brown, CICS
Email: nigel@jugoconsultancy.com
Address: c/o Jugo Consultancy Pte Ltd, 138 Robinson Road #26-01, Oxley Tower
Singapore 068906

We will review and respond to your enquiry within a reasonable time.